New to Google Ads? (WATCH THIS FIRST) REI Quickstart Campaign Setups
CAMPAIGN STRUCTURE: How to CORRECTLY Structure Your Campaigns
Introduction to Google Ads Basics
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Google Ads Account / Platform Walk-Through (3:21)
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Campaign Settings OVERVIEW (4:05)
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Understanding The Different Campaign Types (1:59)
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Overview Of Daily Budgets And How They Work (3:20)
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Understanding Location Targeting Settings (4:51)
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Introduction to All Available Bidding Strategies (10:00)
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Setting Up Ad Schedules (5:51)
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Understanding The Different Device Bids (5:12)
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Ad Extensions. What They Are, How They Work & Why You Need Them (14:55)
KEYWORDS: How to Choose Keywords That Convert
BIDDING: How to Set Your Initial Ad Group / Keyword Bids
QUALITY SCORE: Learning About Quality Score
ADS: How to Write COMPELLING Ad Copy
LANDING PAGES: Sending Traffic to Landing Pages
CONVERSION TRACKING: How to Set Up Your Tracking
OPTIMIZATION: How to Optimize Your Google Ads Campaigns WEEKLY
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Cutting 'Non-Converting' Dead Weight Keywords (Done Every 30-60 Days) (2:57)
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Optimizing Your Keyword Bidding (6:33)
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Adding Negative Keywords Via Campaign Search Terms Report (9:14)
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Adding NEW Keywords Via Campaign Search Terms Report (4:31)
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Optimizing Device Bids
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Optimizing Your Ad Schedule (Done Every 60-90 Days) (2:20)
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Optimizing Your Location Targeting (Done Every 60-90 Days) (2:20)
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Optimizing Ads (Every 90 Days) (4:09)
Common Problems You Will Face in Google Ads
Full Exported Google Ads Campaigns You Can Use
