New to Google Ads? (WATCH THIS FIRST) Quickstart Campaign Setup
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Step 1: Setting Up Your Campaign Settings And Your First Ad Group (17:49)
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Step 2: Expanding Your Ad Groups, Keywords & Ads (17:02)
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Step 3: Setting Up Negative Keywords & Adding In Ad Extensions (13:06)
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Step 4: Deciding What Your Bids Should Be To Win (Updated April 2020) (4:33)
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Step 5: Setting Up Contact Form & Call Conversion Tracking (2024 UPDATE) (17:42)
Module 1: Introduction to Google Ads
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Creating A New Google Ads [Account] (6:32)
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Setting Up Your Google Ads Billing (1:49)
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A Quick Tour Of The NEW Google Ads Platform/Interface (2024 UPDATE) (8:41)
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Understanding The Different Campaign Types (2024 UPDATE) (4:29)
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Overview Of Daily Budgets And How They Work (3:37)
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Understanding Location Targeting & The Correct Settings (3:41)
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Introduction to All Available Bidding Strategies (2024 UPDATE) (13:59)
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Understanding The Different Device Bids (2:20)
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Understanding Ad Extensions (AD ASSETS NOW) And How to Use Them (18:50)
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Ad Assets (Image Extensions) USE THEM (2:30)
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Ad Assets (Lead Forms) Pull Leads Directly From Google (2:24)
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Ad Schedules: How They Work And Why You Need Them (6:34)
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Understanding Ad Rotation Settings (2024 UPDATE) (0:57)
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Dynamic Search Ads & Ad Tracking Templates (4:12)
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IP Exclusions And How They Work (2:00)
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Using the New Keyword Tool in Google Ads (9:48)
Module 2: Understanding The Google Ads Auction + Bidding
Module 3: Understanding Google Ads Quality Score Metric
Module 4: Correct Campaign / Ad Group Structure
Module 5: Write Ad Copy That Converts
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Understanding The Basics Of Writing Effective Ad Copy (3:51)
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Crafting Your Ad Copy "HOOK" (15:02)
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Talking About The Location You Are Targeting In The Actual Ad Copy (6:46)
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(NEW UPDATE) Responsive Search Ads: Google Ads Can Show 18 Headlines & 4 Descriptions (7:59)
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(NEW UPDATE APRIL 2023) Use AI to Write Your Ads [FOR FREE] (4:56)
Module 6: Understanding Keywords, Keyword Match Types & More
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Understanding Keyword Basics And How They Work (2:00)
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Keyword Match Types And How to Use Them (7:06)
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*UPDATE 2021* Google Getting Rid of BMM Match Type (2:15)
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Keyword Match Type FREE Tools You Can Use (2:47)
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How to Find / Choose (High-Intent) Keywords + Using AdWords Keyword Planner (8:22)
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Understanding Keyword / Ad Group "Themes" (7:23)
Module 7: Negative Keywords And WHY You Must Have Them
Module 8: Simple Landing Pages And WHY You Need to Use Them ASAP
Module 9: Setting Up Conversion Tracking Correctly
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How To Set Up Conversion Tracking For Form Submission Leads *(UPDATED)* (9:31)
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How To Set Up Conversion Tracking For Ad Extension Phone Calls (3:03)
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How To Set Up Conversion Tracking For Website Phone Calls (4:26)
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[UPDATED: 2022] How To Set Up Keyword Level Call Tracking With Callrail (3rd Party Call Tracker) (30:57)
Module 10: How to Optimize And Manage Your AdWords Campaigns
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Understanding How Campaign Optimization Works (1:21)
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Optimizing Device Bids (3:50)
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Optimizing Ad Copy For Higher CTR's / Conversions (4:13)
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Optimizing Campaign Keywords / Keyword Bids (8:15)
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Optimize WITH Search Term Reports (2024 UPDATE) (9:50)
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Optimizing Your Ad Schedule To Convert Higher (7:14)
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Optimizing Your Locations (6:27)
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In-Market Audience Targeting (2:32)
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Optimizing Your Landing Pages For Higher Conversions (14:48)
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Conversion Optimization Using Heat Maps / Screen Recordings (3:28)
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Demographic Data Optimization Tactics (5:50)
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Google Search Partner Optimization (UPDATE 2024) (4:24)
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Ad Extension (Ad Asset) Optimization Tactics (4:32)
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Google Ads Change History Tutorial: Troubleshoot POOR Campaign Performance (2:22)
Module 11: Setting Up Location Extensions & Google My Business Page
Module 12: (More Advanced) Google Ads Scripts And How They Work
Module 13: Google Ads Editor Basics & Functions
Module 14: Call Only Ads - A-Z Call Only Campaign Build
Module 15: Creating An MCC Account For Easier Client Management
Google Ads Reports/Setting Up Reporting
Resources Tab (Our Favorite Must Have Tools / Softwares)
