Step 2: Setting Up The Correct Campaign Settings

Google Ads Training Academy

New to Google Ads? (Quickstart Campaign Setup)

WATCH THIS FIRST (2025 Google Ads Interface UPDATE*) (6:47)
Step 1: Setting Up Your Campaign Type (2:35)
Step 2: Setting Up The Correct Campaign Settings (6:12)
Step 3: Setting Up Your First Ad Group (4:47)
Step 4: Keyword Selection (7:49)
Step 5: Creating Ads (17:03)
Step 6: Bidding & Ad Schedules (9:16)
Step 7: Setting Up Conversion Actions (15:34)
Step 8: Finding Negative Keywords (8:39)
Step 9: Adding More Ad Groups + Expanding The Campaign (20:39)
Step 10: Adding Ad Assets + Finalizing The Campaign Build (17:31)

Module 1: Introduction to Google Ads

Creating A New Google Ads [Account] (4:47)
Setting Up Your Google Ads Billing (1:49)
A Quick Tour Of The NEW Google Ads Platform/Interface (2024 UPDATE) (8:41)
Understanding The Different Campaign Types (2024 UPDATE) (4:29)
Overview Of Daily Budgets And How They Work (3:37)
Understanding Location Targeting & The Correct Settings (3:41)
Introduction to All Available Bidding Strategies (2024 UPDATE) (13:59)
Understanding The Different Device Bids (2:20)
Understanding Ad Extensions (AD ASSETS NOW) And How to Use Them (18:50)
Ad Assets (Image Extensions) USE THEM (2:30)
Ad Assets (Lead Forms) Pull Leads Directly From Google (2:24)
Ad Schedules: How They Work And Why You Need Them (6:34)
Understanding Ad Rotation Settings (2024 UPDATE) (0:57)
Dynamic Search Ads & Ad Tracking Templates (4:12)
IP Exclusions And How They Work (2:00)
Using the New Keyword Tool in Google Ads (9:48)

Module 2: Understanding The Google Ads Auction + Bidding

Module 3: Understanding Google Ads Quality Score Metric

Module 4: Correct Campaign / Ad Group Structure

Module 5: Write Ad Copy That Converts

Understanding The Basics Of Writing Effective Ad Copy (3:51)
Crafting Your Ad Copy "HOOK" (15:02)
Talking About The Location You Are Targeting In The Actual Ad Copy (6:46)
(NEW UPDATE) Responsive Search Ads: Google Ads Can Show 18 Headlines & 4 Descriptions (7:59)
(NEW UPDATE APRIL 2023) Use AI to Write Your Ads [FOR FREE] (4:56)

Module 6: Understanding Keywords, Keyword Match Types & More

Understanding Keyword Basics And How They Work (2:00)
Keyword Match Types And How to Use Them (7:06)
*UPDATE 2021* Google Getting Rid of BMM Match Type (2:15)
Keyword Match Type FREE Tools You Can Use (2:47)
How to Find / Choose (High-Intent) Keywords + Using AdWords Keyword Planner (8:22)
Understanding Keyword / Ad Group "Themes" (7:23)

Module 7: Negative Keywords And WHY You Must Have Them

Module 8: Simple Landing Pages And WHY You Need to Use Them ASAP

Module 9: Setting Up Conversion Tracking Correctly

How To Set Up Conversion Tracking For Form Submission Leads *(UPDATED)* (9:31)
How To Set Up Conversion Tracking For Ad Extension Phone Calls (3:03)
How To Set Up Conversion Tracking For Website Phone Calls (4:26)
[UPDATED: 2022] How To Set Up Keyword Level Call Tracking With Callrail (3rd Party Call Tracker) (30:57)

Module 10: How to Optimize And Manage Your AdWords Campaigns

Understanding How Campaign Optimization Works (1:21)
Optimizing Device Bids (3:50)
Optimizing Ad Copy For Higher CTR's / Conversions (4:13)
Optimizing Campaign Keywords / Keyword Bids (8:15)
Optimize WITH Search Term Reports (2024 UPDATE) (9:50)
Optimizing Your Ad Schedule To Convert Higher (7:14)
Optimizing Your Locations (6:27)
In-Market Audience Targeting (2:32)
Optimizing Your Landing Pages For Higher Conversions (14:48)
Conversion Optimization Using Heat Maps / Screen Recordings (3:28)
Demographic Data Optimization Tactics (5:50)
Google Search Partner Optimization (UPDATE 2024) (4:24)
Ad Extension (Ad Asset) Optimization Tactics (4:32)
Google Ads Change History Tutorial: Troubleshoot POOR Campaign Performance (2:22)

Module 11: Setting Up Location Extensions & Google My Business Page

Module 12: (More Advanced) Google Ads Scripts And How They Work

Module 13: Google Ads Editor Basics & Functions

Module 14: Call Only Ads - A-Z Call Only Campaign Build

Module 15: Creating An MCC Account For Easier Client Management

Google Ads Reports/Setting Up Reporting

Resources Tab (Our Favorite Must Have Tools / Softwares)

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